New Clinical Care Options White Paper Provides Insights Into Use of Social Media and Its Impact on Physician CME in 2017 and Beyond

In exclusive survey results, more than 50% of MDs reported using social media professionally but complex issues remain

Reston, VA – February 7, 2017 - Clinical Care Options (CCO), a global leader in the development of innovative educational programs and technology platforms, recently released a new online report focusing on the current state of social media usage for US physicians who seek out continuing medical education (CME) online. The detailed findings in this White Paper provide insights into current physician behavior and potential future trends of interest to the CME community at large.

“As social media has come of age, it is increasingly a part of physicians’ professional lives,” said Andrew D. Bowser, ELS, CHCP, Director of Educational Strategy and Outcomes at CCO. “It is a particularly relevant tool for informal learning, for finding the CME activities most relevant to a user’s clinical practice and, in some cases, integral to the education itself.”

To learn more about the social media behaviors and attitudes of the learner population, data were culled from a 29-question survey of US physicians who are members of the CCO Web site. More than 200 doctors participated, with results showing that 50% of respondents used social media for professional purposes, and of those individuals, 61% specifically used social media to learn about and access new CME opportunities.

“Meanwhile, CME activities are becoming better integrated with social media,” Mr. Bowser said. “However, not all physicians use social media for education or other purposes related to their occupation, citing concerns and barriers such as privacy, appropriateness, and time constraints as reasons for abstaining.”

The paper outlines key points of interest to the CME community and proposes an approach to further the integration of social media with CME that is pragmatic, is practical, and takes into account the need for further research and innovation as online CME evolves.

Results of the detailed analysis are broken down categorically by age, sex, specialty, and personal vs professional use. The full report, coupled with considerations for practical integration and forward-thinking experimentation, can be downloaded at

About Clinical Care Options
Clinical Care Options, LLC, is a global leader in the development of innovative educational programs and technology platforms. CCO’s team has been a pioneer in the creation of continuing education and decision support resources for healthcare professionals both in the United States and around the world for more than 2 decades. For more information, visit

inPractice®, a CCO program, is a point-of-care clinical reference tool designed for specialists. Available in hepatology, HIV, oncology, oncology nursing, and rheumatology, inPractice® offers focused specialty-based content written specifically for patient care and a seamless blend of reference and education, certified for continuing education credits. For more information, visit

Leaving the CCO site

You are now leaving the CCO site. The new destination site may have different terms of use and privacy policy.


Welcome to the CCO site.

You are accessing CCO's educational content today as a Guest user.

If you would like to continue with free, full access to the CCO Web sites, including free CME/CE credits, please click the button below.


More info

CCO’s educational programs are available completely free of charge on the,, and Web sites. Certain features and functions are restricted for Guest users. By consenting to become a full member, you are eligible to receive CME/CE credit or participation certificates from certified activities, to register for CCO’s free live meetings and webinars, and to receive CCO’s email newsletters alerting you to new content. You can unsubscribe from our emails at any time. CCO strictly protects the privacy of our members, according to our privacy policy.

A confirmation email will be sent to . Not You?