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Clinical Care Options® Publishes Results of Study on Physician Digital Learning Preferences


New white paper explores shifting trend in digital format and delivery preferences across generations

Clinical Care Options (CCO), the leading provider of clinical educational content and technological learning and information platforms, has published a white paper reporting its research into digital CME learning preferences among physicians in different age groups. The paper “Generational Shift in the Physician Workforce: What Are the Implications for CME?” reveals interesting trends on the learning styles of both Millennial-generation clinicians and their older colleagues.

The white paper is the result of a March 2015 survey of more than 400 US-based physicians conducted by CCO. The survey revealed a clear relationship between age and level of comfort with technology in continuing medical education (CME) activities, as well as the amount of time clinicians of different age groups allot to CME and their resulting format preferences. Not surprisingly, Millennial clinicians indicated their preference for concise and relevant information that can be accessed on-demand and on the go.

Survey respondents were asked to rate the relative value of different online and live educational activities. Point-of-care resources were the most highly rated format, with a mean score of 5.43 on a 7-point Likert scale. When results were segmented by respondent age group, point-of-care resources were the only format to be scored at least 5 out of 7 by every age group, indicating the importance of mobile apps and responsive design for clinical decision support. In addition, when asked about the sources of information they use to guide their patient care, 50% identified Internet-based searching/learning as among their primary sources—more than any other format.

“CCO conducted this study because a short decade from now, Millennial clinicians will come to dominate the healthcare workforce—and they have distinct preferences in terms of technology adoption and educational format,” said Jeffrey Drezner, MD, PhD, Managing Director, CCO. “This generational shift has important implications for CME that needs to simultaneously provide clinical decision support, which is why CCO is committed to continually developing learning solutions that are easily accessible, are comprehensive yet concise, and can be customized to meet the unique learning preferences of clinicians of all ages.”

About Clinical Care Options

Clinical Care Options, LLC, is the leader in the development of innovative educational technology platforms that integrate all levels of medical education and information with personalization and moderated social media. CCO has been a pioneer in the creation of continuing education and decision support resources for healthcare professionals both in the United States and around the globe for more than a decade. For more information, visit clinicaloptions.com.

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